E58 Creating a Start Here Page to Keep New Listeners
Welcome to Help Me podcast, a show designed to help
you launch and grow your podcast. I am your host Gino, and
twice a week, I will release a new episode with different tips and
tricks for launching and growing your podcast, from audio engineering,
to planning intentionally, to growth tactics, each episode will be a
bite sized tip to help you podcast.
Welcome back. Thank you everybody for tuning back in to help me
podcast. Today, I have a little tip for you that I
heard recently. So I've been doing, I've been
attending this, podcast summit virtually, which happened a while
ago, and It's a summit that, CAP Show has put
on, and they've put this on this is the 2nd year in a row that
they've done this, and it's called the grow my podcast summit.
And You know, if you get the extra package or whatever, you're allowed
to keep the content forever and to kinda watch it at your own time. And
this happened probably a couple months ago already. but I'm kinda now starting to
go through the content and really just take it at at my own
time. And what it's really been helpful for is actually feeder for
this podcast is, like, I'm taking all the things that I like from it
and, like, hearing these new ideas and being like, oh, this is great. This is
this would make a perfect podcast episode. And, oh, I really like this idea, and
just all kinds of great content. And it's put on by CAPT Show, which is
an AI tool for podcasters. They help create show notes
and AI generated content for your podcast, just using a
simple mp3 file. And there's there's a couple of people out there that do that
But what I really like about cap show, I I really like that they're
always making podcast content and just helping
podcasters out there and Didre is somebody who I've talked about
before. She's, one of the founders of CAPT Show. She's just really,
like, this podcast summit, I think, is, like, the best thing that they do because
they basically just have, like, you know, 20 or 30 different interviews
with people in the podcasting space, just bringing new ideas,
and you know, cross pollinating ideas and just like, I don't
know. It's it's really inspiring for me to be able to, like, watch all of
that. So if you haven't heard about it, you can definitely
go to CAP Show or just Google CAP Show grow my
podcast thumbnail. And I think you couldn't even still buy, like, this past
year's because it's available, you know, it's still available. So I think you
can still buy a ticket for it and get all the awesome content that they
have. But anyways, today's episode is gonna be something that I
learned in one of these sessions. And what it's called is
the start here page. And I was just listening to somebody
talk about they were talking about something else, but they kinda, like, briefly brought up
the idea of, like, a start here page for your podcast and
and I really liked that idea of it and never really thought about it before,
but it's basically like a page on your website that says,
like, you know, it's a start here page. So if you have a new person
coming to your podcast or maybe you're sharing your podcast to somebody
new. It's a list of maybe the top
10 episodes and it's kinda like the introduction to your
podcast. Like, hey. Here's my most popular episodes or, you know, a
curated list of my episodes. and these are the ones you should
you should start listening to. I just thought that, like, that was genius because a
lot of times, you know, you find a new podcast and they have hundreds of
episodes and It just becomes, like, so overwhelming, and it's, like,
I don't even know where to start. I don't wanna get in here, like, midway
through a season or, like, know, I don't wanna start an episode a
199. It just seems like too much. And it
also, for me, feels a lot like you know, when somebody introduces you to a
new band or a new musician or artist, and they have, like, a
catalog of of albums out. And it's like, Where do you start? You
know, like, it's it's sometimes overwhelming. And I think why
I connected to this is because, you know, using the music example, I think it's
helpful when somebody comes to you, not just with a new artist, but they come
to you with a new artist and they say, like, hey. You should really start
with this record because this was their best work, or this
was the thing that was most relatable to me or I think you'll
like this one the best. It's always helpful. to, like, hap because to me,
that's way more approachable than being, like, go listen to this artist that has 10
records. It's like, no. Go listen to this one record and see if you like
it, and then you can listen to whatever else they have after that.
And if people don't give you that recommendation, it becomes hard
to choose an album on yourself because you know, they have 10 albums. You don't
know which one to pick. You could pick a bad one, and then you don't
like them. Right? so I think it's always, for me,
relating to music, it's always super helpful when somebody says, hey. Go check out this
artist. Listen to this record. it just feels way more
approachable. And that's kinda what this start here page
is for your podcast. It's not like, Hey, go listen to this podcast that has
hundreds of episodes. It's, hey, go listen to
these 10 episodes first or maybe these 5 episodes. you know, that
could be something that that you decide on your own, but It just
it makes it an easier step into your podcast for a new listener.
So now let's talk about some, like, specifics and how we go about making this
list you know, the way that the person brought it up that I was listening
to was on your podcast website. And maybe all of you don't have a podcast
website, and that's totally fine. But if you have your own website, I think it
is helpful to maybe create, like, a whole new tab. And
then you can use an in bed player if your podcast host
allows for it. and just be like, hey. Here's here's the list of
episodes that I'm curating. And and these are the ones that you should go
into first because then what that allows you to do is you have a now
you have a custom link that you could send people. So, you know, let's say
you're on another pod cast and, you know, you're doing an interview for
somebody else, you can say like, hey, go listen to my podcast, go to help
me podcast.com/start here, and that'll help you
get started into my podcast because, you know, that's my curated list of
newcomers to listen to the show. Right? So it it gives you that kinda that
kinda link, which is super helpful for people. But, you know, maybe you
don't have a website for your podcast, or maybe you have, like, only
a host page, and they don't really allow you to, like,
customize anything, and you can't have a specific web page.
Another thing you can do is you could just simply make, like, a Spotify playlist.
Right? Like, I think that's something that maybe some people don't really utilize
very often is just utilizing a Spotify playlist because
you can do that with podcasts. Right? So it's helpful to
just create a playlist of maybe 10 or so episodes
And now you got a link, and you can send that link, the play the
Spotify playlist link to people. And you could
probably even figure a way out to put that on, like, your transistor
kinda flow website, you know, maybe put it in your show notes or or
somewhere. It's, again, it's an easy accessible link that you could send
people who wanna listen to your podcast who are newer
listeners. So the last thing I wanna talk about is, like, what should you
be putting on this list? Right? Like, I I guess the first thing that I
would think of is like, alright. We'll just go to your analytics and look at
the top most 10 downloaded episodes or 8 most
downloaded episodes. whatever number that you wanna pick, and then just add
those. Right? And maybe that makes the most sense because it's the most
popular episodes, but you know, maybe there's an
exception to that. Maybe there's an episode that you want people to listen to
that isn't the most popular I'm thinking of my other podcast working
towards our purpose, for example, like, that podcast is me
interviewing other people, but the first episode of that podcast
is me kinda introducing myself and telling my story,
and it's not the most downloaded episode. but I think maybe
that would be helpful for people to give context to my podcast is,
like, you know, where did I get the idea for this and where did where
coming from what's my past story and then getting into
the stories of others because I think it helps to define
the show more or even just like give, you know, more
context to the interviews. So I would intentionally think
about you know, what this list is and maybe not just doing the most
downloaded ones, but which ones make the most sense from somebody who's coming
into your podcast from a fresh perspective. So I
hope this was helpful and, you know, I hope it helps inspire you to maybe
think of your greatest hits of your podcast to be able
to show people to easily transition them into liking and
loving your podcast instead of just telling them, you know, to go off on your
own, I think it's a a much more approachable way to get new listeners
And, you know, I kinda got excited about this idea, which is why I created
this episode for it, and I hope that it inspires you to do
the same. And I'm probably gonna be having much more ideas
and, content from this, grow my podcast summit that
I'm currently listening to. and currently going
through. So, you know, I'm I'm excited for the next couple weeks or maybe
even months of this this podcast because I think I'm gonna be really
excited about creating these because, like I
said, the the girl on my podcast on me, at least last year for me
was so awesome and was very inspiring. And I think
now I'm gonna be able to expand upon those ideas and give my own
thoughts on those ideas and bring them to you and, you know, hopefully
help you with your podcast. So Stay tuned for some some more
great episodes, and thank you so much for listening. As always, I
appreciate you spending your time with me, and I will see you on another episode.
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